(via Cheezeburger.com)
Why is it that most yellowpage advertising doesn’t work? Simple. No one uses the yellowpages anymore.
Category Archives: Marketing
A Picture Illustration of Why Yellowpage Marketing Doesn’t Work
Legal Networking Done Correctly and Effectively
Most people’s idea of networking is going to a function, handing out a bunch of business cards and collecting a bunch of business cards. If you’re a bit more tech savvy, you might even have a LinkedIn account where you add connections. You then sit back and see nothing happen.
Dustin Cole of the AttorneysMasterClass has [...]
Bad Clients Only Refer Bad Clients
I presented at and attended the Massachusetts Bar Association’s Annual Conference this year and I got an opportunity to hear Dustin Cole speak. The one thing that stuck with me that I want to share with you are these words of wisdom: bad clients only refer bad clients.
Haven’t you ever taken on a case with [...]
The Psychology of Those Who Succeed
I read a great post from Brett Steenbarger on his blog called “The psychology of those who win“. He studies stock traders and he makes them better traders. What he noticed when he gave his talks and presentations is when he offered to speak to his attendees at no charge after the meeting, rarely do [...]
How to improve your Avvo rating
Love it or hate it, Avvo is not only here to stay but all lawyers in Massachusetts, whether they choose to or not will be on it. Personally I love it not because I think it’s a flawless system that can be totally relied upon to give a perfectly accurate rating of an attorney, but [...]
How do you consistently blog?
One of my primary marketing efforts is devoted to blogging. The key to effective blogging is blogging often and writing about something of substance. Naturally, I get asked this question all the time, “How do you consistently blog?” The concern is that after a while, you run out of ideas.
I currently run or contribute to [...]
The pros and cons of working with prepaid legal plans
First off, what is a prepaid legal plan?
Some companies offer a legal insurance plan similar to medical insurance. The employee pays into the plan and if they ever need a lawyer for a prenup, real estate closing, wills and trust, bankruptcy, etc., they can call up their legal service provider and ask for a referral [...]
Marketing against ROI
* This tip was first published by the Massachusetts Bar Association: Tip of the week on 12/17/2009
ROI is “Return on Investment”. It is a measure of how successful your investment is in any given venture. In the context of attorney marketing, you want to be able to measure how well a particular investment (marketing strategy) [...]
Creating effective print ads
*This post appeared in the Massachusetts Bar Association’s weekly e-Journal: Tip of the week on 12/3/2009
The future of legal marketing is no doubt on the Internet, whether it’s through Web sites, blogging, social media, twitter or videos. However, that doesn’t mean print ads are dead and gone. There might be situations where it’s appropriate or [...]
Will a Law Firm Associate Do a Better Job For You Than a Solo?
* Guest post by Jonas Jacobson, member of SOS. Visit Jonas’ website at http://jonasjacobson.com/
Here’s a better question: who would you rather have work on your case? The partner who owns a law firm? Or an associate who works for the partner?
Nine times out of ten, I would, personally, choose the partner. After all, if the partner [...]