We must be. How else can you explain perfectly rational, intelligent individuals constantly referring to themselves in the third person and plural on their websites. You’ve seen the websites – “Attorney John Doe graduated from the University of East Dakota Law School. Attorney Doe, who started his practice in 2007, now limits his law practice…
Category Archives: Marketing
The Will to Act
“The training is nothing. Will is everything. The will to act.” I had the honor last week of presenting with some great speakers and marketing gurus for attorneys in the country. It was sponsored by the Massachusetts Bar Association and LOMAP and is available for free On-Demand if you are a MBA member. My talk…
Monitoring Your Online Reputation
As a lawyer, your reputation in the community among your peer and clients is everything. If you’re a great lawyer, fellow attorneys and old clients will refer you business because they know of your good work. If you’re a lawyer that cheats people out of money – sure you could probably pull it off for…
What it means to be a Weapon of Mass Connection
I’ve talked about the right way to network in the past. But that is simply a ‘means’ – what is the ‘ends’? The ultimate goal is to make yourself into a “Weapon of Mass Connection” (WMC). You want to make yourself the hub, the center, of a group of people where you are the thing…
What type of marketing should you do?
I presented at the first annual GP/SOLO Symposium today at the Mass Bar Association and I got to hear a lot of speakers talk about building a law practice. There was a lot of talk of using technology in building your business with tools such as social media marketing, time management programs, and using dual monitors. There…
What came first – the general practice or the niche?
There are lots of people, resources, blogs and law practice management gurus who will tell you that in order to have a successful law firm, you must have a niche. I agree with that assertion and it took me my first year in practice to understand that. However the truth of the matter is that…
So you’re hanging a shingle – now what? (PODCAST)
I had the pleasure of talking with Attorney Kyle Guelcher on his new podcast show on the Legal Talk Network. His new show is called New Solo and he’s going to be interviewing guests that will be able to speak about being a new solo or giving advice to new solos and how to practice…
Using Facebook Email for Business
DON’T DO IT! Using the new facebook email address makes as much sense as using an aol, yahoo or gmail address for business. But then again, I know plenty of lawyers and professionals who do. And guess what? I do lose a bit of respect for them. You might be saving $10 or $20 a…
Think Inside The Box
New attorneys want to be clever. It might be because they’re younger and more in touch with technology so they want to be novel. Maybe it’s because they see how hard it is to build a profitable client base and they’re desperate to try something new. Maybe it’s because what they’ve been doing haven’t been…
Old Fashion Resources for Starting a Law Firm
…By old fashion, I mean traditional paper books. When I started my law practice 3 years ago, I didn’t read real books to learn the how-tos – I used the internet and listservs and forums to get the information I need. However, there are those that like a book in hand. Here are two of…