* This tip was first published by the Massachusetts Bar Association: Tip of the week on 12/17/2009 ROI is “Return on Investment”. It is a measure of how successful your investment is in any given venture. In the context of attorney marketing, you want to be able to measure how well a particular investment (marketing…
Category Archives: Marketing
Creating effective print ads
*This post appeared in the Massachusetts Bar Association’s weekly e-Journal: Tip of the week on 12/3/2009 The future of legal marketing is no doubt on the Internet, whether it’s through Web sites, blogging, social media, twitter or videos. However, that doesn’t mean print ads are dead and gone. There might be situations where it’s appropriate…
Will a Law Firm Associate Do a Better Job For You Than a Solo?
* Guest post by Jonas Jacobson, member of SOS. Visit Jonas’ website at http://jonasjacobson.com/ Here’s a better question: who would you rather have work on your case? The partner who owns a law firm? Or an associate who works for the partner? Nine times out of ten, I would, personally, choose the partner. After all, if…
Marketing Using Twitter
* This article appeared in the MBA Lawyers’ e-Journal: Tip of the Week on 11/5/2009. Twitter was the “it” kid on the block when it got started and up until this year. Then statistics came out that pointed to the fact that most Twitter accounts registered were NOT being used on a regular basis and…