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	<title>Starting Out Solo (SOS)how to | Starting Out Solo (SOS)</title>
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		<title>How do you consistently blog?</title>
		<link>http://www.startingoutsolo.com/marketing/how-do-you-consistently-blog/</link>
		<comments>http://www.startingoutsolo.com/marketing/how-do-you-consistently-blog/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:30:58 +0000</pubDate>
		<dc:creator>GabrielCheong</dc:creator>
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		<description><![CDATA[One of my primary marketing efforts is devoted to blogging.  The key to effective blogging is blogging often and writing about something of substance.  Naturally, I get asked this question all the time, &#8220;How do you consistently blog?&#8221;  The concern is that after a while, you run out of ideas. I currently run or contribute...]]></description>
			<content:encoded><![CDATA[<p>One of my primary marketing efforts is devoted to blogging.  The key to effective blogging is blogging often and writing about something of substance.  Naturally, I get asked this question all the time, &#8220;How do you consistently blog?&#8221;  The concern is that after a while, you run out of ideas.</p>
<p>I currently run or contribute to 6 blogs (including this one and 7 if you include Mass Bar e-Journal&#8217;s Tip of the Weeks) and I&#8217;ve been legal blogging for 3 years.  Needless to say, I know a thing or two about problems with finding fresh and new materials to blog about.</p>
<p><strong>Answer Questions</strong></p>
<p>As a lawyer, we encounter clients asking us questions everyday.  They&#8217;re not always the same questions.  They&#8217;re similar but usually with a twist so you have to tailor your advice to suit your client&#8217;s needs.  Why not take those questions that you encounter in everyday practice and convert them into blog posts?</p>
<p><strong>Break it Down</strong></p>
<p>Many new bloggers think about the big picture too much and don&#8217;t focus on the details.  For example, if you&#8217;re blogging about divorce, you might get stuck after blogging about &#8220;How to get an uncontested divorce&#8221;.  However, you might want to break it down into manageable pieces for your readers by posting follow-up posts such as &#8220;What is a Separation Agreement&#8221; or &#8220;How do you fill out a financial statement&#8221;.  If you think about the steps you take in your field of law, you&#8217;ll see that you routinely perform many steps to get to the end of a case.  Each of those steps is a blog post.</p>
<p><strong>Reuse, Renew, Recycle</strong></p>
<p>After you&#8217;ve blogged for a long time, you might want to go back and reuse some old posts and recycle them.  I don&#8217;t mean copying it word for word and reposting it.  Take a post, and put a fresh spin on it.  Update it with new law and new rules that applies.  There are a lot of ways to say the same thing.  Sometimes people need to hear it more than one way to understand.  And with law, it&#8217;s often incomprehensible the first time around.  Recycling is good for the environment and good for your blog.</p>
<p><strong>A Current Affair</strong></p>
<p>Take current affairs, breaking news stories and interesting articles you&#8217;ve read in print or online and talk about them.  Your legal posts don&#8217;t always have to do with being in court or negotiating a contract.  Talking about how it applies to real life scenarios and talking about the human element will soften up and lighten up your blog for easier and more interesting reading.</p>
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