* This tip was first published by the Massachusetts Bar Association: Tip of the week on 12/17/2009 ROI is “Return on Investment”. It is a measure of how successful your investment is in any given venture. In the context of attorney marketing, you want to be able to measure how well a particular investment (marketing…
Tag Archive: Marketing
Marketing Using Twitter
* This article appeared in the MBA Lawyers’ e-Journal: Tip of the Week on 11/5/2009. Twitter was the “it” kid on the block when it got started and up until this year. Then statistics came out that pointed to the fact that most Twitter accounts registered were NOT being used on a regular basis and…